Here at CallingAllGeeks, we have covered some awesome innovations in smartphone technology. While technology in the smart-phones took a great leap forward, the advertisers weren’t far behind. Today’s post takes a look at some of the top Smartphone YouTube Advertisements campaigns of 2011. Some “smart” , some funny and some just plain bonkers.
As it is social media campaigns are getting popular among smart phone companies. Every big companies like Nokia, Samsung, Micromax comes with seperate budget for social media campaign, including blogger outreach. Companies, have started sending exclusive review devices to Bloggers and journalist to play and come up with review. This all comes in the social media marketing campaign of any company. Specially, in this process, World largest video channel “Youtube” plays the major role.
Most of the official video commercial and advertisements done is uploaded on Youtube, as it makes it more reachable and bloggers and other online media can share and embed those videos easily. Though, this is the technical side but to make a kick-ass campaign, first requirement is creating a video advertisement, which actually make it sharable and people will talk about it. For example, Airtel campaign on “Har ek friend Zaroori hota hai” or Epic Vodafone “Zoozoos‘”.
Here we will look into some of the Youtube advertisements and campaign run by these smartphone companies in the year 2011, and I would love to get your reaction on, which is the best advertisement according to you.
Quick look at Smartphone YouTube Advertisements
Samsung Galaxy Note-Feel Free
The Samsung Galaxy Note is a power packed superhero among smart-phones and this is amply proved in its advertisement. The beautiful panoramic view of the hills and rivers and beaches beautifully orchestrated into the 5.3” screen of the Samsung Galaxy Note is scintillating. The subsequent jugglery with the images and creation of the new idea is not just engaging but also shows the viewer the sheer potential of the device.
Made for dreamers by dreamers, Samsung Galaxy Note may just replace most of the enterprise smart-phones out there. You may feel free to explore the immense opportunities the phablet provides.
Samsung Galaxy Y-Change to smart
Smart, peppy, and can’t take nonsense,thats the youth of India today. They are go- getters and people who are resourceful and require things as fast as possible. The Samsung Galaxy Y has come out with the perfect advertisement to target this burgeoning class of youngsters in India aspiring for the best in the world, at the most affordable price.
The Ads feature two funny premises of an angry boss and a lost business man. The young go-getters who own Samsung Galaxy Y show us that the “Uncles” and “Chiefs” of the world are getting fast outdated. Enter the new “Smart” and young India of android and smart Phone users.
Samsung takes on the Uncles
Samsung mocks the Chiefs
Nokia Lumia 800– Amazing Everyday
Targeted at the social networking users, The Amazing Everyday campaign is both delightful and engaging. With a peppy background score and brilliant visuals, the ad represents everything Nokia Lumia 800 is about; Getting connected, admiring the small things in life, and telling everyone about it. The visuals of the Ad seem just a great metaphor to the exciting and engaging look of the Windows Mango OS, on the exquisitely designed Nokia Lumia 800.
Samsung Galaxy S2– greatest smart-phone
Samsung Galaxy S2 has been a game changer both for Samsung and Android phones around the world. Packed with specifications that rival the Apple iPhone, Samsung Galaxy S2’s ad shows just what your Android Galaxy could be like. Incredible special effects in the ad makes this perhaps the best smart-phone ad in terms of aspirational value. Targeted at not just enterprise users but also the youngsters, the advertisement portrays the multiple needs of a smart-phone customer, Music, Movie, Internet, Games and Work all packed into one powerful package. Truly, Samsung Galaxy S2 is the greatest smart-phone out there.
HTC Explorer– Fingers do the talk
HTC’s shy entry into the Indian smart-phone market has been made with great wit and ingenuity. Targeted at the youth, the Fingers do the talk campaign is focused on exploring the one touch feature of the android enabled HTC explorer . While the Television Ads focus on the efforts of a young boy wooing his sweetheart, the print ad campaigns show the full range of uses of HTC explorer.
Blackberry-Welcome to the family
Welcome to the Blackberry family focuses on the Blackberry messenger feature and the fact that if you want to “belong” to a family you are probably looking for the Blackberry clan of PIN holders and Push messengers.
Karbonn A1– Ahem!!
Karbonn A1 was made for all the aspirants and the dreamers who wish to hold a sleek Smart-phone with all the fancy applications the more luxurious buyers are used to. The ad, perhaps one of the smartest pick at (clears throat) iPhone,sends a clear message: you needn’t miss out on the Smart-phone bandwagon anymore. While I may consider Karbonn to be extremely brave to take on a giant(ala David Vs Goliath), we are not entirely convinced that the Ad would do much to convince anyone Karbonn is even remotely as good as an iPhone. Buy a Karbonn A1 if thats all you can afford.
The year 2011 was most exciting for Ad makers and smart-phone enthusiasts alike. While it was clearly a year of aggressive marketing by Samsung with its plethora of “smart” options for its users, the other players too came out with exciting and interesting way to show their presence. Nokia’s saving grace was its Lumia both in the ad word as well as its real world presence. 2012 presents itself with more opportunities for companies, everyone has a role to play especially the ones that missed the plot in 2011.