I am assuming that you have already heard of one of the famous article of Wired magazine proclaiming the death of the Web. The article is centered around the following infographic.
You may like to comeback after reading the linked post. For the lazy geeks like me, the article can be summarized in the following points
- The web is only html pages and images that are displayed in a browser. It is just one of the applications that make use of TCP/IP protocol.
- The web is distinct from other applications like video, p2p networks, facebook applications.
- The infographic displays the proportion of total megabytes of data consumed by each of these applications as a percentage of total data consumed through all applications using tcp/ip protocol over the years.
The Web is dead or not?
This article is really important for all geeks out there as it highlights the fact that the alternative methods of serving data like video/applications/ feed reader are getting increasingly important. It will have profound effect on which startups will succeed and which ones will fail and the way we may try to popularize our products. Having said that, I will like to tell you that the web is very much alive. Look at the third bullet in the summary of the post with particular focus on the highlighted words.
- That graph is measuring amount of data used by different applications. Obviously I consume more data while watching a video on youtube as compared to browsing the web for for an equivalent amount of time.
- While the proportion of the web in the total pie may be going down, the absolute number is increasing. 45% of 5 billion users is much better than 70% of 500 million users. That 5 billion number is not a result of my imagination. The 5 billionth device is about to plug into the internet.
- The Wired “the web is dead“article focuses on usage pattern in US alone. That is of no use in a world where most internet companies get majority of users from outside US. Any analysis that does not include emerging markets like India and China, is useless IMHO.
- According to this Techcrunch report, the base data counts Youtube videos towards video applications like Skype video and not towards web data. That is wrong since Youtube does use a browser to work and as per the agreed definition, it should have been counted towards web.
Considering all of the above, I will suggest that there is no need to mourn the death of the internet yet. Still we will do well to focus on emerging patterns in other streams as well to spot any apparent opportunity. What do you think?
This is a guest post by Sitakanta, if you like to write for CallingAllgeeks, Do read: CallingAllgeeks adsense revenue sharing program.