Effective keyword selection is the stepping stone to good SEO. Search engines index websites, blogs on the basis of keywords. You need to put keywords relevant to your content in the Meta portion of your website.
Using Google Keyword Suggestion Tool
Choosing right keywords can be a daunting task. The best way here is to follow your competition. It simply means checking the keywords of your competitors website/blog. Its not necessary that the keywords that you think are right will turn out to be the ones which visitors will search for. A good way is to use combination of similar words, phrases etc. To help you here, you can use the Google Keyword Suggestion tool to see which keywords bring maximum traffic and let Google suggest you the possible supplementary keywords.
Step 1 : Visit https://adwords.google.com/select/KeywordToolExternal
Step 2: Type the keyword you wish to analyze. It can be a word, combination of keywords, phrase and click Get keyword ideas.
Step 3: You’ll be displayed with keywords which match your search query along with the relevance, search volumes of each keyword. Its better to choose from the most relevant and those with the highest monthly search volumes. Click ADD.
Step 4: To the left, you’ll see a list of those keywords which you’ve added. You can review your selections here. ClickGet more related keywords. This return a list of further refined keywords based on those selected by you.
Step 5: After step 4, notice that the keywords selected above are searched for possible related keywords. A detailed, comprehensive and definitive list is again displayed below. These are the keywords which you might be interested to include. You can go on repeating this step as often as you like and with every search you’ll move on to more specific keywords.
Step6: You can either choose to settle for the above mentioned steps or additionally, search your site’s content for keywords. This is a good way to find out what keywords will be most appropriate based on our present website content.
After finalizing the keywords, you can put include them in your website/blog:
Website
Place the following between the <head> </head>tags :
<meta name=”keyword” content=”keyword1, keyword2, keyword-phrase1,keyword-phrase2″ />
<meta name=”description” content=”Website description……..” />
WordPress blog
You can use the All In One SEO plugin to add keywords and description to your blog’s meta tags. Customizations can also be done to include tags, categories as a keyword.
Hope you find this guide useful. Drop in your comments please…..
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