Apple has been around even before I and many of you were born, when you search for Apple in Google you more results on Apple Inc., not the Wikipedia page about the Apple fruit. The fruit results lie somewhere in 6th or 7th position. Now that’s something quite hilarious to be honest. Since Apple Computer’s, as it was known before, startup on April 1st 1976, the company has gone through many ups and downs but has still managed to be one of the top technology brands.
Now, according to a study by Millward Browns, Apple Inc has grown to be the most valuable brand in the world, overtaking Google, which had the crown for 4 years in a row. Looks like this is not Google’s year, as Apple’s products have given the company a huge boost to attain this status. Even though the Apple products such as the iPhone, iPod, iPad, MacBook, iMac and Apple TV are priced way higher than competitive brands, people are still showing more interest in Apple products. As Millward Browns director, Peter Walshe puts it;
Apple is breaking the rules in terms of its pricing model. It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously, it has to be allied to great products and a great experience, and Apple has nurtured that.
Apple brand value grew over 80% whereas Google’s dropped by 2%, making Apple’s value a good $153 billion and Google’s $111 billion. Below is a picture showing the Top 5 most valuable brands in the world lead by Apple.
For the complete list and other information please visit Millward Browns.
This is a very important news, as you can see that Apple has a huge lead over Google in terms of value. But hey, Google doesn’t make any awesome consumer products, they just run the internet, so it doesn’t really matter much to Google. The above earnings are calculated using figures from all over the world.
We can expect much more from Apple, they’ve been giving us truly spectacular and easy to use products.Hope they will keep doing that.
I am an Apple fan, are you?